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Along with your title tag, Google uses your H1 tag as a secondary relevancy signal, according to results from one correlation study: 15.

TF-IDF: A fancy way of saying: “How often does a certain word appear in a document? The more often that word appears on a page, the more likely it is that the page is about that word. Page Covers Topic In-Depth: There’s a known correlation between depth of topic coverage and Google rankings. Page Loading Speed via HTML: Both Google and Bing use page speed as a ranking factor.

As for the near future, Benjamin says that mobile represents an even greater opportunity for Exo Click.

“Six months ago mobile represented 50% of our revenue; in April alone it jumped to 60%. With porn consumption being mostly mobile these days, Exo Click has one more chance to increase its size and dominate in a world where giants can’t compete.

If so, that page may get a rankings boost for that keyword. Google Hummingbird: This “algorithm change” helped Google go beyond keywords.

Thanks to Hummingbird, Google can now better understand the topic of a webpage. Duplicate Content: Identical content on the same site (even slightly modified) can negatively influence a site’s search engine visibility. Rel=Canonical: When used properly, use of this tag may prevent Google from penalizing your site for duplicate content. Image Optimization: Images send search engines important relevancy signals through their file name, alt text, title, description and caption. Content Recency: Google Caffeine update favors recently published or updated content, especially for time-sensitive searches.

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What’s even more interesting is that this growth has been achieved with no outside investment and with most of the tech behind the company being developed by a single engineer, Benjamin himself.but it can limit the site’s ability to rank globally. Keyword in Title Tag: Although not as important as it once was, your title tag remains an important on-page SEO signal. Title Tag Starts with Keyword: According to Moz , title tags that starts with a keyword tend to perform better than title tags with the keyword towards the end of the tag. Keyword in Description Tag: Google doesn’t use the meta description tag as a direct ranking signal.However, your description tag can impact click-through-rate, which is a key ranking factor. Keyword Appears in H1 Tag: H1 tags are a “second title tag”.While the vast majority of Exo Click’s employees work in sales, the company has slightly changed its focus in recent times to take commercial advantage of the ad technology they have developed internally. Based in Dublin and founded by Benjamin, EXADS was launched a year ago with the main objective of becoming a Saa S force in the adtech space.“The idea is that in the short term we can offer the technology we’ve developed to third parties”, the company says.

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